Audience Effects Theory
1) Write a definition of a passive audience:
a audience passively taking in information from the media and it has the same effect on everyone2) Write a definition of an active audience:
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3) Write a definition of the hypodermic needle theory:
4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you:
INFORMATION/SURVEILLANCE: Media text - The Times newspaper
> Why: It tells audiences important information about politics, the world and more.
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3) Write a definition of the hypodermic needle theory:
4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you:
INFORMATION/SURVEILLANCE: Media text - The Times newspaper
> Why: It tells audiences important information about politics, the world and more.
PERSONAL IDENTITY:
> Why:
> Why:
DIVERSION/ENTERTAINMENT:
> Why:
> Why:
RELATIONSHIPS:
> Why:
> Why:
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