Audience Effects Theory

 1) Write a definition of a passive audience: 

a audience passively taking in information from the media and it has the same effect on everyone

2) Write a definition of an active audience: 
h
3) Write a definition of the hypodermic needle theory: 

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 

INFORMATION/SURVEILLANCE: Media text - The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.
PERSONAL IDENTITY: 
 > Why:  
DIVERSION/ENTERTAINMENT: 
 > Why: 
RELATIONSHIPS:
 > Why: 

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