Audience Effects Theory
1) Write a definition of a passive audience: a audience passively taking in information from the media and it has the same effect on everyone 2) Write a definition of an active audience: h 3) Write a definition of the hypodermic needle theory: 4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: INFORMATION/SURVEILLANCE: Media text - The Times newspaper > Why: It tells audiences important information about politics, the world and more. PERSONAL IDENTITY: > Why: DIVERSION/ENTERTAINMENT: > Why: RELATIONSHIPS: > Why: